What's happening in the China Office - July 2016

July 14 2016

This past June, our China team organised several meetings between Australian exporters and Chinese companies. We facilitated a meeting between an exporter specialising in timber flooring with a top Chinese architecture company, for a pilot building project. We also introduced an Australian dairy brand to a leading China supermarket retail chain that has numerous sales channels all over China.
A meeting was also arranged for an Australian grape agribusiness with a Chinese buyer and there is an intention of future cooperation. The grape exporter will be hosting the Chinese client on their farm during harvest at end of the year to discuss a potential deal. An Australia-based log technology company also had a fruitful meeting with a Chinese log dealer and at present, the two parties are reaching a MOU .
With regards to the digital activities in China, we will be launching a series of feature articles on EGC program participants on both our Chinese website and on WeChat (a mobile text and voice messaging app, with over 762 million monthly active users). Also, we are sending Australian Excellence promotions to Chinese subscribers through our weekly EDMs,showcases individula products and services available . Lastly, we have launched the Australian Business Chamber's official account on Weibo, a Chinese microblogging site (similar to Twitter). It is a key social media platform in China and will be an invaluable tool in engaging with Chinese consumers and influencers. These three online platforms will be showcasing products of EGC exporters, and will enhance our communications with targeting authentic Chinese buyers.
The China team has also been busy with the Showcase of Australian Excellence reception scheduled at the end of July hosted at our Shanghai showroom; with an Australian wine and liquor theme. At present, we are coordinating with exporters on the delivery of samples and as well as their presentations, and inviting Chinese buyers to attend the showcase. 

Australian Business Chamber homepage on Weibo