From the front line
August 04 2015
Export Growth China’s
strengths is the proactivity of our China team.
Over the past seven months they have been hard at work; our purpose built showroom in Shanghai Mart is fully operational and ready for the launch on the 20th of August. This beautiful, Australian designed state of the art Australian Business Chamber showroom is situated in Asia’s number one international trade centre –Shanghai Mart which is 10 minutes by car from Hongqiao Airport and 15 minutes by car from the most central commercial precinct - Shanghai Bund area. It is the “go-to” place for local distributors, importers and wholesalers looking for quality suppliers from overseas.
The showroom and office are digitally enhanced to showcase Australian products and services. It has two 54 inch display screens on the wall to display product/service information and exporters’ videos. Free WIFI and Live Meeting (live video conference) are available in the showroom. Also a digital scan app for the showroom has been created by a Chinese developer for visitors to scan samples and view exporter and product information.
We also go beyond the showroom to actively promote EGC participants’ products and services through various channels. We have developed a comprehensive strategy and plan to attract Chinese buyers and started warming up activities from April, though the official promotion of the 1st rotation of Australian products and services commenced on the 1st July 2015. In the past several months, our team has promoted EGC participants’ products and services at four roadshows in partnership with China Council for the Promotion of International Trade, four trade shows, one reception and some individual visits to potential partners in key 2nd and 3rd tiered cities, marked in white on the map below. We will continue over September through to December adding in even more cities (noted in orange).
Currently our team is following up with events participants, screening Chinese businesses and starting to match them with EGC participants.
The final level of our promotion is capitalising on the digital side of the China market.
China’s online opportunity is huge, but differs greatly to what we are used to in Australia. A
with in-built CRM has been developed. Products/services and exporter information are being uploaded to the website. Also a public WeChat (China’s biggest social media) account has been set up. Currently we are working with PR agency to develop contents for the public account to promote Australia’s image as a supplier of green, natural, safe products and world leading quality services.