China Is On The Spending Spree For Australian Food, Beverage And Fresh Produce

August 05 2016

China is not only the largest consumer goods market but also world’s largest importer of food, beverage and fresh produce, driven by its urbanisation, increasing purchasing power, concerns about the safety of local produce and the increasing sophistication of Chinese consumers.

It is estimated that 70 million people will be moving from rural areas to 1st, 2nd and 3rd tier cities in China by 2020. Among these migrants, there are cashed up farmers who have benefitted from China’s rural land reform and were highly compensated for the farming lands that they used to work on. They aspire for quality food and produce as they previously enjoyed on their own farming land. The middle class (250 million) is also a growing consumer segment for imported products, and is estimated to be over 400 million by 2020.

Chinese consumers perceive Australia to be a superior supplier of green, natural, safe quality food, beverage and fresh produce. Australian seafood, fruits, dairy products, meat, prepacked food such as snacks, honey, biscuits, and chocolates, etc. are all on top of Chinese consumer’s shopping list.

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