Being prepared for China

July 14 2015

After years of refining its Leaning Cow and Covenant brands of wine and selling domestically though online channels and direct to pubs, clubs and restaurants, Gundagai’s Coe & Co Wines has joined Export Growth China to establish an export business in China. 
“Before deciding to embark on trade with China, we spent a lot of time researching the market, attending seminars and webinars presentations on China, and most importantly, gaining a better understanding of Chinese tastes and trends in the wine sector,” said Coe & Co Wines Director Jim Coe
“Following this due diligence and product analysis Coe & Co Wines submitted wine to the 2015 China Wine and Spirit Awards. Our wines were awarded Gold and Double Gold, so it was clear that the next step was to work out how to get our wines on Chinese shelves.
“Being a small family producer, we currently do not have the resources available to be in China ourselves at this point.  Export Growth China’s international trade specialists have been extremely helpful in identifying our strengths and weakness as far as being export ready and provided us with a report to assess our readiness to deal with China.
“The phone support provided by NSW Business has been invaluable, particularly in helping us to prepare for future trade by ensuring our legal requirements, trademarks, international credit advice and insurance are up-to-date.
“Above all, Export Growth China has enabled us to gain valuable brand exposure in China without assuming any financial risk. In addition to assisting in us navigating the complexities of getting our products into China, the program ensures that our wines are marketed to key decision-makers.
“We are extremely optimistic about the future of our business in China and look forward to working with the Export Growth China team to make our export dream a reality,” Mr Coe said.