Want to export to China? Some Frequently Asked Questions

 

Is my company eligible to participate in the program?
How do I apply?
I'm a just small business – how can I compete?
Am I eligible for the EMDG? (Export Market Development Grant)?
What about State Government Funding?
How many SKU’s can I enter into the program?
How are services displayed?
What about feedback during the program?
How will I know if a buyer is interested?
Are some products excluded?
How do we qualify Buyers and track interest?
How do I renew at the end of the rotation?
I've tried to ship to China before and run into problems... can you help?
What about my privacy and details?
How many samples do I send?
How will showroom staff know about my product?
What are the terms and conditions?
How much and what is the payment process for the program?
What if I need help negotiating a deal or developing an export strategy?
What makes Export Growth China different?

Is my company eligible to participate in the program?

Export Growth China is open to all members of any Chamber of Commerce across Australia and this program may be eligible for a claim under the Export Market Development Grant (EMDG). EMDG eligibility rules apply.

To apply for Chamber membership in your state, contact:

How do I apply?

Have a question or want to apply now for the Export Growth China program, download the brochure and order form or contact the team at:

t: 1800 505 529
f: 1300 655 277
 

I'm a just small business – how can I compete in the worlds biggest market?

China is full of differing market segments. A national approach may not be the right market entry strategy for your company, exceeding your current capacity and resources. Export Growth China will help to identify niche segments which fit your business model, which in some cases would still be larger than the entire population of Sydney and a fantastic opportunity for your business. Talk to an International trade expert now.

Am I eligible for the EMDG (Export Market Development Grant) from Austrade?

This program may be eligible for a claim under the Export Market Development Grant (EMDG). EMDG eligibility rules apply.
Refer to http://www.austrade.gov.au/Export/Export-Grants/What-is-EMDG for more information.

What about State Government Funding?

For assistance regarding State Government funding refer to your State Business Chamber for more information.

How many SKU’s can I enter into the program?

You may enter as many SKU as you wish, however your decision would largely depend on the size and scale of the products. For example, sometimes you don’t need to send entire ranges to demonstrate your value proposition - as one hero product can sell your range, alongside with some good multilingual marketing collateral.  Providing a video of your entire range is also an option for display on the Showroom screens.

One SKU is included into the registration of the program, additional SKUs are charged as per the order form.

How are services displayed?

Products that are too large, or services, will be displayed via an electronic presentation on large screens in the showroom. Program managers will provide you with a standard template, and the terms and conditions offers guidelines as to timing and format.

What about feedback during the program?

During the program, our showroom staff with provide you with any immediate opportunities presented by a potential buyer.  At the close of the program, a comprehensive report will be provided including all feedback from potential buyers, representing valuable product/service information for future product development.

How will I know if a buyer is interested?

Our showroom team will be actively working to represent your product to Chinese buyers, and generate potential interest.  On securing interest, full information will be passed through to you and we will also facilitate initial introductions with any warm leads.

Are some products excluded?

China has strict laws on importing restricted materials such as dangerous goods and anti-Chinese materials; please discuss any concerns you may have with your advisor.

How do we qualify buyers and track interest?

All potential buyers will be vetted to ensure they represent authentic business interests before they gain access to the Showroom and request samples.  This process includes building a profile of their interests and preferences, to minimise ‘tyre kickers’.  On request and after sending samples, all potential matches are entered into a database for follow up and collection of product feedback.

How do I renew at the end of the rotation?

Prior to the end of the rotation, you will be contacted by your Account Manager to see if you wish to renew your showroom presence. This will be available at a discounted price for repeat customers.

I've tried to ship to China before and I encountered big problems getting my products off the docks and to my customer, how can you help me?

As you will be shipping a small number of samples, we expect that this will be an easier process than for larger quantities.  However our expert team is available to assist you with this process, leveraging established relationships with freight forwarders.

Moving towards a commercial deal, our International trade consultants can assist you on how and provide advice as to licence and the product registrations required as well as any assistance you might need as to alternative distribution and export strategies.

What about my privacy and details?

Business information you provide us during the course of the program is considered confidential and used only to provide you with advice and assistance during the program. 

How many samples do I send?

This is assessed on a case by case basis, and dependant on the value and size of your samples. For example – honey may require 10 sample pots to be sent, but we would only need a single sample for a large piece of equipment.  Talk with your advisor for more details.

How will showroom staff know about my product?

At the beginning of the program, you will be asked to complete an online diagnostic.  The purpose is two-fold.  Firstly, we will be capturing information which will go through a translation process for promotion; secondly, this allows us to better understand your potential for export enabling a better match and advice to you.

Based on this information provided, our team will be trained in every product in each showroom rotation.  So the more information you provide, the better informed our consultants will be.

What are the terms and conditions?

Terms and conditions will be provided on application of the program, and can be downloaded with the order form.

How much and what is the payment process for the program?

The program fee starts at $5000 AUD and is dependant of number of products and space required. Contact your advisor for more information, or download the order form.

Upon registration of the program there is a 50% upfront fee, with the remaining required 3 months before the commencement of your showroom rotation. 

What if I need extra help to negotiate a deal or develop an export strategy?

Our team are more than happy to assist, and have helped hundreds of companies enter China over the last 20 years.  Fee-for-service costs are dependent on consulting/services required, and are priced on application - and special member discounts may apply.

What makes Export Growth China different?

Unlike other China export programs, our Shanghai showroom is focussed on attracting a wholesale or business buyer.  This is not a retail showroom or online store, selling direct to Chinese consumers – which poses immediate hurdles of product registration, supply chain logistics and capacity to meet demand. 

The benefit of this B2B approach is that our team will actively match your product / service with qualified business buyers, mindful of your current capacity and resources. 

The program is simple, effective and affordable.  Without leaving your office, you can test the waters for potential success before investing significant sums of money.